- Collaborated closely with cross-functional teams (Product, Marketing, Tech) to analyze market trends, user behaviors, and competitor moves, transforming insights into strategic product initiatives.
- Conducted in-depth data analysis using Excel to evaluate product performance, marketing campaign and user retention trends, delivering dashboards and reports to guide decision-making.
- Translated business and user requirements into wireframes, mockups (Figma), and comprehensive documentation (BRD, SRS), ensuring cross-team alignment throughout the product lifecycle.
- Collected and synthesized user feedback, combined with quantitative data, to recommend product enhancements that improved usability and increased customer satisfaction.
- Supported strategic planning by contributing to budgeting models and roadmap prioritization for new features, enabling more data-informed business outcomes.