- Researching on behavior, pain points and actual needs of MSB's existing (exist to bank – ETB)customers as well as not to bank (NTB) customer by carrying out research processes such as Boston Consulting Group (BCG) and McKinsey & Company accompanying and consulting. Result: 2 Personas, 4 Archetypes, behavior and pain points of each persona, product problems
- Developing CVP concept. Still following BCG's process, after having detailed information about customers, I conduct workshops to come up with the product's CVP. Result: CVP concept poster
- Usability assessment. Result: user flow problems, user feedbacks