- Participated in UI design for web/app e-commerce projects such as FPT Shop, FPT Pharma, F.studio & CMS software.
- Collected and analyzed data based on results from Google Analytics, Hotjar, and user interviews using A/B Testing methods for each new feature development.
- Increased the number of end-users accessing the 'Long Châu' app by 57% after 3 months of product go-live.
- Reduced the rate of product deletion from the cart by nearly 30% on the FPT Shop & Longchau websites since the development of new features.
- Reduced the time taken to perform actions and make purchasing decisions, calculated from 200 end-users accessing the product detail page and the cart page.
- Built a design system and usage guide.
- Designed abstract illustrations & icons.
- Created banners and video ads for advertising events on web/app and social media.