Business Specialist (Go-To-Market)

At Cho Tot, we aspire to make secondhand the first choice by delivering a reliable and effective recommerce platform for millions of Vietnamese to buy and sell used items. We are looking for a committed and strong Business Specialist for Chotot Goods vertical (covering Electronics, Home Appliances, Pets, Fashion & Accessories, etc. categories). The ideal candidate will take responsibility for go-to-market (GTM) campaigns for key products as well as implement regular seasonal initiatives to optimise business performance.

Responsibilities

• Take ownership of (1) go to market plans for key product offerings including key target segments, value proposition, message, channels, (2) implementation of the plans, (3) performance optimisation to maximise users adoption and retention.
• Work closely with Business analysts who develop the offerings and product team to well understand the product concept and develop the detailed GTM plan with clear objective, execution plan and desired outcome quantified with input and output metrics.
• Work closely with functional teams Marketing,Customer Service..) to implement the GTM plan.
• Responsible for rolling out regular initiatives/ campaigns to mass sellers to uplift revenue performance.
• Responsible for seasonal initiatives to drive overall Goods users growth when needed.
• Possess a hybrid user-focused and data-informed mindset to drive successful performance. Actively conduct data analysis and frequently talk to customers to identify users problems/opportunities.
• Prepare weekly, monthly, quarterly, yearly reports and presentation materials
• Other ad-hoc projects as assigned by supervisor.