Digital Campaign Analyst (SQL, BA, Project Management)

What do we do?

As a pioneer for digital transformation GFT develops sustainable solutions across new technologies – from cloud engineering and artificial intelligence to blockchain/DLT. With its deep technological expertise, strong partnerships, and comprehensive market know-how GFT offers advice to the financial and insurance sectors, as well as in the manufacturing industry. Through the intelligent use of IT solutions GFT increases productivity and creates added value for clients. Companies gain easy and safe access to scalable IT-applications and innovative business models.

Who are we?

Having started in Germany in 1987, GFT Technologies has grown to become a trusted Software Engineering and Consulting specialist for the international financial industry, counting many of the world’s largest and best-known Banks as our clients. We are an organization that empowers you to not only explore but raise your potential and seek out opportunities that add value. At GFT, diversity, equality, and inclusion are at the core of who we are. Ensuring a diverse and inclusive working environment for all communities is one of the main pillars of our diversity strategy, based on our core values and culture. We have been certified for 2022/23 as a ‘Great place to work’ in the APAC region. So, if you want to have the opportunity to work with an outstanding and progressive organization this position could be right for you.

We are seeking an Campaign Analyst who will be responsible for the design, development, implementation of data-driven marketing campaigns ensuring that campaigns run optimially and identifying revenue opportunities for our clients. You have a keen interest in questioning the status duo and you are always on the lookout for ways to do things better. Your key stakeholders will be Product, Marketing and Data to automate and integrate campaign communications into the customer journey to maximize customer experience and engagement, optimize processes and eliminate manual campaign execution and fulfilment. 

Role Responsibilities:

• Work closely with Product teams on campaign related activities which includes designing customer journey, developing, exploring system solutions, implementing, tracking, and providing optimization strategies to drive revenue opportunities
• Convert businesss requirements into campagin design specifications to identify any data gaps before campaigns go live
• Drive system integration, maintenance and processes, collaborating with Product for execution and launches of new products and services
• Comfortable managing stakeholders and responding in a timely manner
• Appropriately assess risk when business decisions are made, adherence to data governance, security and processes in place to safeguard client information to avoice business implications.