HTML developer (Maketo)

TECHVSI is seeking a Marketing Automation Specialist who is passionate about email marketing, online advertising, analytics, and driving measurable results at a large scale. As an expert in marketing automation, you will launch, optimize, and scale global marketing campaigns to drive awareness and adoption of the client’s products and services. You will use digital channels, such as email, ads, web, social, and events to drive results.

• Launch email and nurture campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results.
• Set up webinar programs in Marketo, including email invitations, reminders, landing pages and forms.
• Launch and optimize multi-channel marketing campaigns, including digital channels such as webinars, lead generation forms, landing pages, web, and events.
• Measure and optimize marketing automation programs with a focus on driving engagement, efficiency, and scalability
• Provide campaign-level reporting on email, webinar, and marketing automation programs and provide recommendations to optimize performance.
• Consult with marketing stakeholders on marketing automation and email marketing best practices to drive engagement growth.
• List segmentation based on demographics, account information and interactions
• Recommend and implement testing plans (A/B) to understand drivers of response and value.
• Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns