Lead Designer

FBO (What are the major functional business objectives for this position?)Key Responsibilities What are the 5 - 7 Responsibilities for this position? What are the most frequent and most important essential work activities, teams, and outcomes they are responsible for?- Develop and implement a cohesive visual identity for MOI Cosmetics that aligns with the brand's values, mission, and target audience.- Lead the conceptualization and execution of creative campaigns, including product launches, advertisements, and digital content, website…- Oversee the development of mood boards, storyboards, and mockups for all creative projects.- Maintain and evolve MOI’s brand guidelines, ensuring their consistent application across all channels.KPIs:What are the 3 - 5 Key Performance Indicators this position will be measured against?- Innovation & trend adaptation: keep updated and integrate social media trend into MOI campaign.- Creative output quality consistent with brand guideline and brand identity.- Campaign performance measurement via engagement rate, conversion rate and awareness metrics.- Project management: on-time delivery, budget adherence, turnaround time.- Leadership among team members and collaboration across department rate. Interdepartmental communicationWhat are the primary people contacts in this job? With whom? What purpose? How Often?- Closely work with the CEO and Head of Marketing during the product concept development phase.- Collaborate closely with the marketing, product, and sales teams to align creative strategies with business objectives.- Provide guidance and mentorship to the in-house creative team, including graphic designers, photographers, and videographers.