Role Summary/Objective: As the Senior Data Engineer (Architecture Lead), you will take a leading role in architecting, designing, and overseeing the implementation of robust and scalable data engineering solutions for our custom-built Loyalty/Promotion system and its integration with the enterprise Customer Data Platform (CDP). You will provide technical leadership in data pipeline design, data modeling within engineering contexts, and ensure our data infrastructure effectively supports advanced analytics, AI/ML initiatives, and the critical data needs of our upcoming airline venture. This role combines deep hands-on engineering expertise with a strong architectural vision for data solutions.Key Responsibilities:• Lead the technical design and architecture of data pipelines, data transformation processes, and data storage solutions for the Loyalty platform and CDP integrations, ensuring alignment with overall enterprise architecture guidelines.• Define and champion best practices for data engineering, including data quality frameworks, pipeline development standards, CI/CD for data processes, and performance optimization.• Oversee and contribute to the development, testing, and deployment of complex data pipelines, ensuring they are efficient, reliable, and scalable to handle large data volumes (e.g., from ~40 million annual customer interactions).• Collaborate with Data Scientists, Backend Engineers (including the Lead BE), and Product Owners to understand data requirements and translate them into effective data engineering solutions.• Provide technical leadership and mentorship to other Data Engineers (DE #1, DE #2) within the team.• Drive the technical strategy for data ingestion, processing, and integration related to the CDP and Loyalty systems, in collaboration with the Head/PO and Enterprise Architects.• Ensure data engineering solutions adhere to data governance, security, and compliance requirements.• Evaluate and recommend new data engineering technologies, tools, and methodologies to enhance our capabilities.